Definition
Logo- a symbol or other small design adopted by an organisation to identify its products, uniform, vehicles, etc.
I think this logo is very effective because it is simple. People usually remember the most simple of logo designs and this is one that is known world wide. Apples are something that we use in our everyday lives, and the symbol has a bite in which makes it original.
The Nike logo is an effective logo. The unique 'tick' sign is a symbol that everyone loves, the tick symbol is very easy to remember and is very captivating. Nike has given the tick symbol a meaning, which is their motto which is 'Just Do It'.
This logo is very effective because it is visually aesthetic and captures the audiences eye. It looks like the chip is on fire and with the contrast of the dark and light colours it gives the viewers a nice feel. Also the logo is in the shape of a chip and we know that Doritos are a chips company.
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