My Logo

Proposed Business Idea

Write a brief rationale for your proposed business idea - describe your product/service, who is your target market/demographic? What values/associations do you wish to make with your product/service? 

My service idea is a building company who is targeting people who want to build their homes. The values, I wish to make with my service is helping the community's infrastructure to become more aesthetically pleasing.

Brainstorming Ideas for my Product

Ideas:

• Sport Team
• Real Estate
• Car Company
• Phone Accessories Company
• Clothing Company
• Building Company

Logo Design

Definition

Logo- a symbol or other small design adopted by an organisation to identify its products, uniform, vehicles, etc.

I think this logo is very effective because it is simple. People usually remember the most simple of logo designs and this is one that is known world wide. Apples are something that we use in our everyday lives, and the symbol has a bite in which makes it original.

The Nike logo is an effective logo. The unique 'tick' sign is a symbol that everyone loves, the tick symbol is very easy to remember and is very captivating. Nike has given the tick symbol a meaning, which is their motto which is 'Just Do It'.

This logo is very effective because it is visually aesthetic and captures the audiences eye. It looks like the chip is on fire and with the contrast of the dark and light colours it gives the viewers a nice feel. Also the logo is in the shape of a chip and we know that Doritos are a chips company.

Max Dupain and Olive Cotton- Photos

Max Dupain

Olive Cotton

Contact Sheet

Structural Frame Analyses- Times Up

Times Up

Composition: Objects take up the whole frame

Camera Angle: Top View

Light Angle: Left and Right Side

This photograph is my favourite as the colour, line and texture of the image, I believe, give viewers a nice feel and one that brings meaning. The texture in the image is smooth as the noise in it has been reduced on the piece and on the glass of the clock. The colour in this image is a nice sepia tone which contrast with the dark chess piece and gives the picture an old feeling. The background is out of focus, while the closest numbers on the clock are in focus, which creates a point where viewers eyes are led to. The chess piece i situated on the glass of the clock and is turned over, which means "forfeit in chess". The title Times Up signifies that in life, sometimes we are limited by time, and in life our time is a key factor that could help us in situations. The materials I used for this image include, clocks, chess pieces and light sources (lamps). The techniques I used include using lighting from an artificial source and also editing my photos in photoshop to produce an aesthetically pleasing photo. This image is taken as a still life using Olive Cotton's style.